91制片

This panel is part of 91制片's Superintendent Response and Recovery Network (SRRN), a professional community supporting district leaders who have experienced violent tragedies on school grounds or are working to prevent them. When a violent tragedy strikes, communication can make or break a community's ability to respond and recover. Our panel of crisis communication experts and district leaders will explore how to build trust with families before a crisis hits, avoid the most common communication mistakes in the first 24 hours, plan for the critical "now what?" period after the immediate response, and apply clear frameworks when it matters most.

Speakers:

• Tobin Novasio, Superintendent, Hardin Public Schools (Mont.)
• Krystyna Baumgartner, Public Relations Specialist, Bay Shore School District (N.Y.)
• Jeffrey Bell, President, Jeffrey Bell Consulting
• Moderator: Shane Haggerty, Senior Director of Brand and Client Strategy, 91制片