Reaping Top Talent With a Data Harvest
June 01, 2018
My View
DATA ARE SEXY. You might not think so, but I do. That鈥檚 because I鈥檝e seen the power of data to aid school districts with one of their most daunting tasks: ensuring an effective principal leads every school.I help to manage The Wallace Foundation鈥檚 Principal Pipeline Initiative, which is supporting six large school districts as they work to shape a large corps of high-quality school leaders. Each district has created a data system to strategically manage the flow of talent into the principalship.
The systems collect and store data on individual schools 鈥 climate and student achievement, for example 鈥 as well as the training, qualifications, performance and demographics of principals and aspiring principals. The districts (Charlotte-Mecklenburg, N.C.; Denver, Colo.; Gwinnett County, Ga.; Hillsborough County, Fla.; New York City; and Prince George鈥檚 County, Md.) slice and dice the data for various local needs, from projecting principal vacancies to examining workforce diversity and analyzing school performance trends.
A Hiring Edge
All six districts have one thing in common: They use data to improve hiring. Administrators tell us their candidate selection and matching tools have enhanced the consistency, fairness and quality of talent management. According to a 2017 report,
鈥淟eader Tracking Systems: Turning Data into Information for School Leadership鈥 by Policy Studies Associates, the systems have proved their mettle in three ways:
禄 Allowing an apples-to-apples comparison of candidates.
Earlier
in my career, I agonized over the appearance of my r茅sum茅. Was it clear? Was I using the right font? Did it pop? I did this because I鈥檇 read that the average recruiter looks at a r茅sum茅 for mere seconds before
deciding whether to follow up with a candidate or take a pass.
For school district administrators who sometimes must wade through hundreds of r茅sum茅s to fill one vacancy, a well-crafted r茅sum茅 from a weaker
applicant could overshadow a bland r茅sum茅 from a stronger one.
Data systems can lessen the bias by gathering and displaying information about a candidate鈥檚 experience and qualifications in a standard, easy-to-read
format 鈥 what one district calls the 鈥渂aseball card.鈥
禄 Making searches more efficient.
By using the systems鈥 filtering
functions to zero in on the qualities schools need in their next principal 鈥 say, experience working in turnaround schools or with English language learners 鈥 districts now can shrink their pools of job candidates to a manageable size.
禄 Reducing the power of whom you know.
When filling a vacancy, it鈥檚 not uncommon for administrators to first consider someone they know
well or who is next in line regardless of the candidate鈥檚 fit with the school. Having comprehensive data on all aspiring leaders can weaken this tendency and promote better matches.
Administrators also can seek out untapped talent
and invite applications from qualified people who previously had gone unnoticed. Take the hiring official who fired up the system and discovered a candidate she鈥檇 never heard of before but whose qualifications fit the bill. 鈥淚t was
the first time I put all my confidence in the placement tool,鈥 the administrator told the researchers, 鈥渁nd she has been a tremendous success.鈥
Modest Beginnings
All this adds up to a system that can surface the strongest candidates despite r茅sum茅 flair, personal connections or other factors with little bearing on leadership potential.
None of this means setting up a system is simple.
Most districts are swimming in data 鈥 often stored in multiple places and used for isolated functions. It takes time and patience to gather, organize and automate the information. Also, no matter how sophisticated, data systems only inform hiring;
they don鈥檛 lead it. After all, people are more than their data, and nothing can replace the human touch.
If you鈥檙e thinking about building a system, let me offer a few tips. First, dream big, but work in stages,
starting with the data you have. Focus on a specific purpose. Whose life will the system make easier? Finally, form a cross-functional team (HR, IT, etc.) with a leader who will drive the work.
If you need some inspiration, I can think
of six great districts to visit. Tell them Nick sent you.
Author
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